‘Tis the season, and we wanted to stir up a collab that would inspire connection through creativity.

→ Why This Partnership?

This partnership allows L.L. Bean to further resonate with customers, involving some personalization in their work to really make them stand out in the outerwear market

As for Michaels, this allows they to showcase their customers work. Now, they not only sell affordable products to create, but are able to give back and show customers what they can do

→ Solution

The beauty is in between your view - transfer from the boat and tote, the viewfinder logo we wanted to represent that the picture is what you make it. Think outside the box (well… for whatever’s inside the box 😉) and turn moments into memories.