rite.bos transforms traditional tea culture into accessible daily moments, creating "a loose, cozy, hand-picked, and welcoming afternoon." The brand counters rigid tea rituals by inviting personalized experiences without sacrificing quality.

rite is an invitation. Each tea tells a unique story—whether highlighting origins and producers or guiding sensory journeys through flavor notes. With ingredients displayed in jars as portals to connection, rite.bos positions tea as an intentional yet informal pause in daily life, blending timeless craft with modern innovation.