rite.bos: absolutely wicked

2025
Art Direction, Branding
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rite is an invitation.

the treasure

We aim to reimagine the tea experience for the modern consumer, curating a brand that embodies warmth, authenticity, and mindful moments in this hectic world.

rite.bos creates "a loose, cozy, hand-picked, and welcoming afternoon,” countering rigid tea rituals through inviting personalized experiences that don’t sacrifice quality.

Each tea tells a unique story, highlighting the origins and producers that guide your sensory journey through every note. rite.bos positions tea as an intentional yet informal pause in daily life, with simple ingredients that blend timeless craft with modern innovation.

services

Herbal Identity
Verbal Identity
Visual Identity
Package Design
Brand Guidelines

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Project Infomation

credit

art direction: Han Xu

design: Han Xu

animation: Han Xu

Hey! Work with me (or just a chat).
hialsjdzx@gmail.com